We want every tween to feel comfortable to be themselves - no stereotypes, no labels, just the feel-good vibe that comes from the freedom to be yourself. Fashion can be a powerful thing (just ask your tween) - if our designs help contribute to the kind of feel-good vibe that breeds confidence and independence? We’re stoked.

The fashion market is filled with amazing brands, but we’ve struggled to find any here in Australia that offer our unique combo of high-quality, durability, fashion-forward pieces that specifically cater to the 8-14 year-olds looking to move on from kidswear. We’ve worked hard to create luxe fashion with accessible prices for tweens everywhere

We proudly make our clothes in small batches, inspired by the idea that no two tweens are the same - our tweens deserve to feel like the individuals that they are. Style is a personal choice and we love providing more options to choose from for those struggling to find what they need in the current fashion market.

Parenting is always better with a support crew in your corner and we strive to connect likeminded mums, dads, carers and tweens to build a strong community that we can all call upon.

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